Music in accommodation sector
One of the first contacts between customers and hotel is the music. This is the first opportunity to make a good impression. Furthermore, it is one of the most direct ways to connect with the target. For creating a background music for the accommodation sector, we need to devote time to build this brand.
Music in the workplace is beneficial for customers and employers. The music creates a specific, relaxed and comfortable ambiance. In addition, this improves worker productivity.
It’s important to understand that a background music service is not a playlist. The music is changing during the day, and it depends on times, in the same way, just as your mood and your expectations.
First of all, we must be clear what kind of environment we want to create. Each hotel requires a unique environment depending on its needs, the service offered and the characteristics of its target.
The rhythm and the gender of music may vary and create a new and different environment depending on the moment of the day, the week and also between the different spaces of the hotel.
The main objective is to create the best music experience and also to express a particular mood.
In this way, the optimum management of a background music service allows your hotel has a unique personality and creates a comfortable space. Hence, clients can enjoy the best moments in common areas, so it will increase sales revenue in hotels.
How to manage the background music in hotels?
First of all, we must take into account that hotels are business that we must divide into zones: waiting areas, reception zone, bar area, restaurants, hall, etc. And also, for the type of service offered in each area.
Music must be associated with customer mood at the right moment and appropriate space: a balance between customer expectations and our brand strategy. Then, the hotel does branding, and this differentiates itself from competition.
The volume control is one of the very important aspects to take into consideration. It is not the same to talk about music or to talk about noise. Noise causes worries while music is the opposite. The music makes waitings more pleasant and accompanies guests in every moment.
In the same way, the background music should be kept updated. It can’t be bored, and it must generate new feelings adapted to the time evolution, trends, etc. It must generate positive feelings and create emotional connections with customers.
Sonatsounds are in charge of the whole process of the background music implementation. In this way, schedules, updates and volume control are associated with the audiovisual content strategy.
For these reasons, we have a management and content distribution music platform that allows an easy distribution and music updated in each establishment. Also, it works offline, so downloaded content keeps playing on schedule, even with connectivity issues. Furthermore, we have an alert system that identifies technical issues and a proactive team to solve them.