MUSIC IN SUPERMARKETS
The strategic musical selection also affects the employee productivity, and it improves the perception of the brand identity. So if this perception is positives, the employees transmit it to customers. In this business, we pay close attention to the architecture and design of each space. We create music concepts that make the shopping experience pleasant. The background music is essential to break the silence and to assist the consumer during the purchasing process. The music is not a distraction, it helps and enrich the shopping experience.
Choosing music properly has positive effects for customers, adds value to the experience and impacts directly on sales. We incorporate audio ads in the background music to communicate messages with customers and employees.