Usual experience of waiting room of in a medical offices, health centres or dental clinics is not a particularly positive one. Patients receive many stimuli that do not always make them feel good. There are moments of tension, nervousness and anxiety; an atmosphere created through all the stimuli perceived by our senses: unusual noises and smells and unfamiliar faces.
And the fact is that waiting is stressful. In a waiting room, time seems to pass very slowly, especially if you lack entertainment: a screen to distract you, an interesting magazine to read to. The atmosphere generated tends to be tense, so it almost always is a negative experience.
It is necessary to create a relaxed, welcoming and neutral space, which calms the patients during this waiting time. Next, we are going to talk about the need and importance of background music in waiting rooms, the benefits it has for patients and workers, and the musical strategies that can be implemented.
Main benefits of music in waiting rooms
- Smooth conversations between staff and patients. Music helps to soften and create privacy in conversations. In such a personal and private environment, music is necessary both to break awkward silences and shut out other conversations between other patients in the room.
- Boost the overall mood. Numerous studies have shown that music produces multiple health benefits, thanks to the brain stimulation produced by music waves.
- It reduces negative emotions. There are certain sounds, that are applied in therapies and have the capacity to promote positive emotions. This is why different rhythms will be used accordingly.
- Good work environment. Music helps create a pleasant atmosphere, not just for patients, but also for employees, helping them focus.
What kind of music works best for waiting rooms?
To find out what music works best in waiting rooms, offices, dental clinics or hospitals, it is necessary to know the target, the brand values and the purpose of the music. This is why it is necessary to contact a specialist or professional who can recommend and advise you on creating a musical environment.
The same kind of music doesn’t work for all brands. It is true that instrumental styles can be a good choice to relax customers and let them go. Sounds that invite you to relax your body and mind. But also, background music that elegantly combines styles such as pop, blues or even rock, can also have the same effect on patients. It all depends on knowing how to choose the songs that best convey with the brand and to create a pleasant atmosphere.
If the music is suitable, the brain releases substances such as dopamine and endorphins, which are responsible for feelings of pleasure, satisfaction and well-being. Therefore, it will contribute to generating a positive experience.
Music as an essential element of the customer experience
We consider music in waiting rooms as an essential element to improve the customer experience, since it stimulates in a positive way, making the wait less stressful for the customers and generating a pleasant sensation. In short, to improve the user experience and make their wait more comfortable. This memory will make the difference between coming back and/or recommendations to family and friends.