The music as a means of corporate communication
The benefits of music in my business are very extensive. How many times we go into a store, and we are moved by music? The music in stores has been a reality for years. A tailored music service makes a connection between the client and the brand.
The background music makes a corporate culture through music. We need to use music in our brand strategy. For this reason, the music identity gains even more importance for brands every day, and this can be represented by tailored in store music, events or collaborations with artists.
Music is a great resource for communicating: transmits brand values, reinforcing them and increasing sales revenues. It is a distinctive feature that makes the difference and connects brands with their target. Furthermore, it creates a better customer experience. Therefore, the benefits of music in business are very positive.
The objective is to concentrate your target in the same place, where they identify themselves and feel good listening this music. To achieve it, is needed a good background music management, where music played combines perfectly with your business values.
In Sonatsounds, we have more than 15 years experienced in background music at the point of sale. Through the musical brief, our team of musicologists and brand strategist design concepts to transmit the brand values and to reinforce them.
Once we have the music concepts defined, we work scheduling them according to each specific need and considering the type of business and sector. These schedules are defined by time slots, weekdays, different areas…
In the same way, the rhythm of music influences on client’s behaviour into the establishment. Smooth or relaxed rhythms are used when there are few people in the store, this rhythm let them enjoying the experience. Instead, the faster rhythms are useful to stimulate the purchasing process, making them more dynamic and avoiding the crowd.
Benefits of music in my business
Then, what does music contribute to my business? Music makes branding, an emotional connection with the client and defines the tempo in the store. Moreover, it encourages the client to remain in the store and therefore, it increases the chances of purchasing and customer loyalty.
The benefits of music in the retail are very extensive, and for this reason it is necessary to work with specialised agencies in music marketing. During the process of creation a tailored music, there takes action different legal factors, audiovisual content and technology distribution. It is necessarily an expert who will take care of everything needed, carrying out a good implementation and updating content periodically. Specialised agencies in background music services like Sonatsounds (TMM Group) can help you in this way.