Contemporary indie pop mixed with neo-soul: this is the new musical identity of casa SEAT. Below, we explain how this spectacular SEAT project is, and how from Sonat Sounds, we have worked on the musical identity and created its musical concept.
A centre of experience for mobility, sustainability and technology
Located at the confluence of Passeig de Gràcia and Avenida Diagonal, this spectacular 2,600m2 building has been conceived as a centre of the experience. Where citizens and customers can interact with SEAT and CUPRA.
Far from resembling the typical car dealership, Casa SEAT comes up in Barcelona as a meeting point for the city’s agenda, urban culture and new trends. A place to explore the future of mobility, inspired by new technologies, design and creativity.
In order to integrate into the city’s cultural, artistic and business ecosystem, CASA SEAT has an extensive calendar of activities, talks, concerts and workshops; where urban culture, mobility, sustainability and technology are the protagonists.
Urban musical identity with electronic sounds
Casa SEAT selects Sonat Sounds to define musical identity in his new experiential space in Barcelona. This musical identity plays a very important role, as it reflects the urban concept. A mix of modern indie pop, neo-soul with soft notes of electronic sounds. The musical concept welcomes customers in a warm and pleasant way.
Casa SEAT’s music is characterized by transmitting the urban style so unique to the city of Barcelona, its visitors and residents. All this essence is visually reflected in Casa SEAT’s excellent interior design work, and at the same time, sonorously through the brand’s musical identity.
At Sonat Sounds we have worked on a flexible and adaptable concept depending on the activity being carried out. We have designed different musical channels adapted to certain moments and needs. All the distribution of the musical content is managed by the Waapiti platform.
In addition, Casa SEAT can also manage the music and switch between the different playlists designed for the brand. This autonomy in management allows them to be more independent in their day-to-day work. Thanks to the co-management functionality of the Waapiti platform, both Casa SEAT and the Sonat Sounds musicologists can make changes from any device at any time.
Also, in the case of specific activities, we work together with collaborators such as Primavera Sound, to design the perfect soundtrack for each event.
Casa SEAT has undoubtedly been created to become an icon of design, sustainability and technology, and almost certainly to become part of Barcelona’s new skyline.
We share with you the following video where you can learn a little more about this space. But do not keep just this point of view, we invite you to visit the space and enjoy the musical selection we have designed from Sonat Sounds.