Tag: Musical marketing

The new bank: sit down, have a coffee and enjoy the music

The background music in the banking industry has evolved at the same level as its value proposition. In the last 10 years, we have seen a substantial change in this industry. From inhospitable spaces, with cold contact and disturbing background music, to welcoming and homely spaces, where they serve you a coffee and a familiar [...]

By SonatsoundsMusic for verticals, Tailored music19 August, 202019 August, 2020

How the new SEAT house sounds

Contemporary indie pop mixed with neo-soul: this is the new musical identity of casa SEAT. Below, we explain how this spectacular SEAT project is, and how from Sonat Sounds, we have worked on the musical identity and created its musical concept. A centre of experience for mobility, sustainability and technology Located at the confluence of [...]

By SonatsoundsCase studies, Tailored music30 June, 202030 June, 2020

The benefits of music in offices and corporate buildings

Sometimes it is believed that the background music only has benefits for clients or customers. For this reason, background music service is always in the must list for certain sectors such as retail, waiting rooms, supermarkets, restaurants, health centres, etc. But on the other hand, it is dismissed in other sectors with a lower presence [...]

By SonatsoundsMusic for verticals4 June, 20204 June, 2020

Does music really affect your mood?

Since the dawn of civilization, people have been enjoying the various benefits of music. Anthropologists have discovered that 200,000 years ago Homo sapiens created flutes from animal bones. Plato said that music is to the soul what gymnastics is to the body. Today, music is fully present in our lives. Dr. Juan Pablo Cleary, a [...]

By SonatsoundsTips & Tricks23 March, 2020

Benefits of background music in waiting rooms

Usual experience of waiting room of in a medical offices, health centres or dental clinics is not a particularly positive one. Patients receive many stimuli that do not always make them feel good. There are moments of tension, nervousness and anxiety; an atmosphere created through all the stimuli perceived by our senses: unusual noises and [...]

By SonatsoundsMusic for verticals, Tailored music6 February, 2020

Music in supermarkets: content strategy and commercials

One of the most disconcerting sensations is walking in a supermarket and not hear any music. The absence of the music or its inestimable volume is very embarrassing and does not accompany the customer journey: listening to the barcode sound when scanning the products, the squeaking of the trolleys or the conversations in the adjacent [...]

By SonatsoundsMusic for verticals, Tailored music24 December, 201924 December, 2019

Music in supermarkets: how it affects shopping behaviour

More than once you've been carried away by your favourite song when pushing the shopping cart in the supermarket. And although we usually don’t pay conscious attention, music is very present in supermarkets, hypermarkets or grocery stores, and it affects our shopping behaviour. As we have already mentioned in other posts, the background music has [...]

By SonatsoundsMusic for verticals, Tips & Tricks21 November, 201926 November, 2019

Music for retail: go with the flow, enjoy and… buy

Enter a clothing store and be carried along by the music... To how many of us has ever happened this? Background music in clothing stores has become essential. Silence bothers us because we find it strange. Music communicates by its presence and, also, by its absence. Besides, every time there are more and more interest [...]

By SonatsoundsCase studies, Music for verticals4 November, 20194 November, 2019

Sonatsounds guarantees the professional installation of background music in your business

Sonatsounds guarantees the professional installation of background music in your business Sonatsounds is a professional background music service for brands and commercial spaces. We offer a 360º service that includes music consulting, installation, music delivery technology, technical support and maintenance. We offer a content distribution platform to manage, schedule, update and delivery music channels remotely. [...]

By SonatsoundsTailored music17 October, 201924 March, 2020

Benefits of music in my business

The music as a means of corporate communication The benefits of music in my business are very extensive. How many times we go into a store, and we are moved by music? The music in stores has been a reality for years. A tailored music service makes a connection between the client and the brand. [...]

By SonatsoundsTailored music15 July, 201915 July, 2019